Join the Mobile Movement!

Infographic

“The move to mobile is on, as the use of wireless internet and smartphones continues to increase daily. As a result, surfing and shopping – for anything, anytime, anywhere – has never been easier or more convenient. However, the great majority of businesses and organizations still have yet to address their lackluster (and in some cases, non-existent) mobile web presence – even in the face of lost visitors and revenue. For those still in need of convincing, we let the following statistics tell the story…”

  • 9 out of 10 mobile searches lead to action, over half leading to purchase. -searchengineland.com
  • 43 percent of U.S. adults say that they’d give up beer for a month, if, they could keep their mobile internet. 36 percent said they’d give up chocolate for the same privilege. -ThinkWithGoogle, “The Mobile Movement” Study
  • 75.7 percent of the population uses mobile phones. -eMarketer, August 2011
  • 70 percent of mobile searches lead to action within one hour. It takes one month for the same percentage of desktop users to take action. -mobilemarketer.com
  • By 2013, mobile phones will overtake PCs as the most common Web access device the world over. -gartner.com
  • Less than 50 percent of responders said they wouldn’t return to a mobile site if they had a poor experience – meaning, if your site isn’t optimized for mobile, customers may simply move on to one of your competitors. Possibly for good. -hackergroup.com
  • 63 percent of smartphone owners made purchases on their smartphones at least once a month, with 20 percent making daily purchases, according to a Google study. -searchengineland.com
  • Google found that 92 percent of smartphone owners in the U.S. seek local information via their devices, and the 89 percent of those people took some form of action after such a lookup. -searchengineland.com
  • 79 percent of smartphone users use their phone to help with shopping, with 74 percent ultimately making a purchase as a result. – searchengineland.com

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